PricingVerified September 2026
1of10 Pricing 2026: Free, Basic, Pro and Ultra Explained
1of10 has a free plan with 60 credits a month. Basic is $19 a month, or $15 billed yearly; Pro is $89, or $69 billed yearly; Ultra is $4,999 a year. Outlier research never uses credits, so the plans mostly differ in how much AI you get.
We make Kavinto, a YouTube niche research tool. Every price below comes from 1of10's own pricing page, checked on September 29, 2026. How we checked
On this page
The short answer
- Free plan: Yes, 60 credits, no card
- Basic: $19/mo, or $15/mo yearly
- Pro: $89/mo, or $69/mo yearly
- Ultra: $4,999 a year
- Research tools: Never use credits
- Refunds: 7-day money-back guarantee
1of10 plans and prices
1of10 is an outlier database with AI creation tools on top: outlier and thumbnail search, trending formats and competitor tracking for research, plus an AI thumbnail generator, video editor and title and idea generator. There are four plans, Free, Basic, Pro and Ultra, and the pricing page opens on yearly billing, which it says saves 20%.
The key to reading the page is credits. Research, including outlier search and competitor tracking, never uses credits. The AI tools do: 4 credits for a thumbnail, 8 for a title or idea run, 18 for an Optimize run and 50 for an edited video up to 30 minutes. Paid plans unlock full research results; credits decide how much you can make.
| Plan | Billed monthly | Billed yearly | Includes |
|---|---|---|---|
| Free | Free | Free | 60 credits a month, 1 channel, 5 results per outlier or thumbnail search, top 3 trending formats |
| Basic | $19/mo | $15/moBilled $180 yearly | 150 credits a month, up to 3 channels, full research tools |
| Pro | $89/mo | $69/moBilled $828 yearly | 1,000 credits a month, unlimited channels, paid seats |
| Ultra | Not offered | $4,999/yr$417/month, billed $4,999 yearly | 3,500 credits a month, coaching and a community |
Is 1of10 free?
Yes. The Free plan needs no card and includes 60 credits a month for one channel. You can try every AI tool, but research is capped: outlier and thumbnail searches show 5 results and trending formats show the top 3.
That is enough to see whether 1of10's outliers fit your niche. To browse full results, you need Basic or above. One inconsistency to know: the FAQ says Pro adds the AI generation tools, while the plan cards list them on every plan, including Free. The plan cards match what the credit table describes.
Which plan fits you
- Basic. For creators getting started: full research results, up to 3 channels, and 150 credits a month, which 1of10 says is about 37 thumbnails, 3 edited videos or 8 Optimize runs. One user.
- Pro. Labelled Most popular. For creators who publish every week: 1,000 credits a month (about 250 thumbnails or 20 edited videos), unlimited channels, and paid seats for a team.
- Ultra. For creators who want coaching and a community on top of 3,500 credits a month. Sold yearly only, at $4,999, which the page shows as about $417 a month.
What you actually pay in a year
The same plan costs a different amount depending on how you pay. Here is a full year for typical users:
| Who | Plan | Paid monthly | Paid yearly | You save |
|---|---|---|---|---|
| Creator researching ideas onlyFull research, which never uses credits | Basic | $228 | $180 | $48 |
| Creator making thumbnails weeklyAbout 37 AI thumbnails a month | Basic | $228 | $180 | $48 |
| Creator editing videos with AIAbout 20 edited videos a month | Pro | $1,068 | $828 | $240 |
Is 1of10 worth it?
If you mainly want outlier ideas, Basic is the plan to judge, and yearly billing brings it to $15 a month. Because research does not use credits, you are paying for full search results, not for AI. Pro only makes sense if you will use the AI editor or generate thumbnails in volume: it costs almost five times as much for about seven times the credits.
1of10 is strong at showing which videos broke out. It says less about whether a whole channel earns steadily or whether a niche is worth entering, so pair it with a niche research tool if you are choosing what to start.
Cheaper or different options
If 1of10 is not the right fit, these tools cover nearby jobs. Prices checked the same day, from the US:
| Tool | Best for | Free option | Paid plans from |
|---|---|---|---|
| OutlierKit | Competitor research | Free trial credits | $29/mo, or $16.6/mo billed yearly |
| TubeLab | Niche research | Free extension | $29/mo, or $24/mo billed yearly |
| Viewstats | Trends and analytics | Free account | $49.99/mo |
| Kavinto | Niche research | Free plan | $30/mo, or $300/yr |
| vidIQ | Channel SEO | Free plan | $19/mo, or $16.58/mo billed yearly |
Frequently asked questions
How much does 1of10 cost?
Is 1of10 free?
What do 1of10 credits pay for?
How much do you save with yearly billing?
Does 1of10 offer refunds?
What is the difference between 1of10 Basic and Pro?
Is 1of10 cheaper than OutlierKit?
How we checked these prices
Every plan and price comes from 1of10's own pricing page, viewed from the US on September 29, 2026, in both billing periods where the page offers both. The screenshot shows the view the page opens with; we keep a capture of the other billing view as well. Yearly costs above are the listed yearly price, or the monthly price times twelve.
We make Kavinto, which competes with some of the tools named here. 1of10 did not pay to be covered and none of the links are affiliate links. Prices change, so confirm on the pricing page before you buy. Read our editorial standards for how we check and correct these pages.
Related reading
Judge a niche before you copy it
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