PricingVerified September 2026
TubeBuddy Pricing 2026: Pro vs Legend, and What Pro Leaves Out
TubeBuddy has a free plan and two Creator plans: Pro at $15.00 a month, or $12.00 billed yearly, and Legend at $32.99, or $26.39 billed yearly. Here is what each one unlocks, including the tools Pro leaves out, and what a year costs.
We make Kavinto, a YouTube niche research tool. Every price below comes from TubeBuddy's own pricing page, checked on September 29, 2026. How we checked
On this page
The short answer
- Free plan: Yes, no card needed
- Pro: $15.00/mo, or $12.00/mo yearly
- Legend: $32.99/mo, or $26.39/mo yearly
- Yearly billing saves: 20%
- A/B testing: Legend and up
- Refunds: 30-day policy
TubeBuddy plans and prices
TubeBuddy is a YouTube optimization toolkit that works mainly through its browser extension: keyword research, an SEO Studio, channel and video analytics, thumbnail tools and bulk tools for uploads. Its pricing page lists two Creator plans, Pro and Legend, plus custom-priced Enterprise, and opens on yearly billing.
Yearly billing is a single payment: $144.00 for Pro and $316.68 for Legend, which TubeBuddy says saves 20%. Creator licenses are for individual creators. TubeBuddy moves you to Enterprise if you have multiple channels on TubeBuddy, 50k or more subscribers, 3 or more channel managers or 50 or more employees.
| Plan | Billed monthly | Billed yearly | Includes |
|---|---|---|---|
| Free | Free | Free | Free forever plan, no card (homepage) |
| Pro | $15.00/mo | $12.00/moOne-time payment of $144.00, saves $36.00 vs monthly billing | 1 user; SEO Studio, Keyword Explorer, Channelytics, thumbnail generator; no A/B testing or scheduled publish |
| Legend | $32.99/mo | $26.39/moOne-time payment of $316.68, saves $79.20 vs monthly billing | 2 user seats; adds A/B testing, title generator, scheduled publish and bulk tools |
Is TubeBuddy free?
Yes. TubeBuddy's homepage describes a free-forever plan with no credit card needed. The pricing page does not list what the free plan includes, so install the extension and check the tools it unlocks on your channel before you pay.
Pro and Legend are where most of the listed tools live. The plan table shows exactly which ones Pro leaves out, covered below.
Which plan fits you
- Pro. For one creator optimizing their uploads. Includes Keyword Explorer, SEO Studio, Search Insights, tag tools, Channelytics, Health Report, the thumbnail generator and upload templates. It does not include A/B testing, the title generator, scheduled publishing, search rank tracking or the bulk find-and-replace tools, and the thumbnail analyzer and channel backup are limited.
- Legend. For creators who test and publish at volume. Adds A/B testing, the title generator, scheduled publish and video updates, bulk find, replace and append, competitor upload alerts, Click Magnet and Opportunity Finder, with 2 user seats. Rank tracking and the competitor scorecard stay limited.
What you actually pay in a year
The same plan costs a different amount depending on how you pay. Here is a full year for typical users:
| Who | Plan | Paid monthly | Paid yearly | You save |
|---|---|---|---|---|
| Creator tuning titles and tagsKeyword Explorer, SEO Studio, one channel | Pro | $180 | $144 | $36 |
| Creator testing thumbnails and titlesA/B testing is Legend and up | Legend | $395.88 | $316.68 | $79.20 |
| Creator with an editor or manager2 user seats, scheduled publishing | Legend | $395.88 | $316.68 | $79.20 |
Is TubeBuddy worth it?
Pro is worth it if you upload regularly and want keyword research and SEO checks inside YouTube Studio. At $12.00 a month billed yearly it is one of the cheaper paid plans among YouTube tools. Choose Legend only if you will use A/B testing, scheduled publishing or the bulk tools, or need a second seat: it costs more than twice as much.
Like vidIQ, TubeBuddy helps once your channel is running. It is not built to pick a niche: its research starts from keywords and your own videos, not from a database of channels you can compare.
Cheaper or different options
If TubeBuddy is not the right fit, these tools cover nearby jobs. Prices checked the same day, from the US:
| Tool | Best for | Free option | Paid plans from |
|---|---|---|---|
| vidIQ | Channel SEO | Free plan | $19/mo, or $16.58/mo billed yearly |
| OutlierKit | Competitor research | Free trial credits | $29/mo, or $16.6/mo billed yearly |
| 1of10 | Outlier ideas | Free plan | $19/mo, or $15/mo billed yearly |
| Kavinto | Niche research | Free plan | $30/mo, or $300/yr |
| Social Blade | Public stats | Free | $5.99/mo, or $59.99/yr |
Frequently asked questions
How much does TubeBuddy cost?
Is TubeBuddy free?
What is the difference between TubeBuddy Pro and Legend?
Does TubeBuddy offer refunds?
Does TubeBuddy have a monthly plan?
Why does TubeBuddy show a different price in my country?
Is TubeBuddy cheaper than vidIQ?
How we checked these prices
Every plan and price comes from TubeBuddy's own pricing page, viewed from the US on September 29, 2026, in both billing periods where the page offers both. The screenshot shows the view the page opens with; we keep a capture of the other billing view as well. Yearly costs above are the listed yearly price, or the monthly price times twelve.
We make Kavinto, which competes with some of the tools named here. TubeBuddy did not pay to be covered and none of the links are affiliate links. Prices change, so confirm on the pricing page before you buy. Read our editorial standards for how we check and correct these pages.
Related reading
Judge a niche before you copy it
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